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Are you haunted by the Past, the Present or the Future?
3 Part Blog Series – Part I Everywhere we turn there’s the smell of baking cookies, Jingle Bell Rock on the radio and Christmas movies on every channel. My all time favorite holiday movie would have to...
View ArticleMy Last Minute Wish List to Fuel 2014 Marketing Domination
Dear Santa, Please bring me the following ASAP: 2013 Benchmarking Starting a new year out with a clean slate is awesome, but how are we going to know if 2014 brings tidings of great joy or coal? It’s...
View ArticleThe Art of Tiptoeing out of a Lamborghini Dealership
Let’s do some role-playing for a second. No, not like that… let’s pretend you just purchased a brand new Lamborghini. Hey, big spender… you single? Sorry, I digress. But really… call me, maybe? Anyway,...
View Article3 Marketing Heroes I’d Like to Kiss At Midnight
Before we jump in, I’m not trying to upset anyone here. It’s just, from time to time, we are so inspired by our heroes that we develop a little crush. I’ll admit that I might be more susceptible to...
View Article2014 Content Predictions that Already Came True
A New Year brings a slew of prediction blogs, but I’m taking this post in a bit of a different direction. Here are a few NON-predictions around content. In other words, here are all the things that are...
View ArticleStructure Your Data, Lower Your Blood Pressure
As a digital marketer, there is a desire to track everything, quickly building an infatuation with metrics. Impressions, share of voice, social interaction, time on site, bounce rate, multi-attribution...
View ArticleMarketo Forms 2.0 – From Skeptical to Believer in 30 Minutes or Less
A plethora of LeadMD clients have complained over the years about Marketo forms. They were labeled too rigid, too boring, too ugly, too uncool to use by many users. Luckily, I’ve always had a coding...
View ArticlePart I: Six Reasons Why Your Data Sucks
There once was a marketer of trucks, Who couldn’t report on his marketing bucks. He pulled out his hair, Sat down in his chair, And learned the 6 reasons his data sucks: We heard of a database deemed...
View ArticlePart II: Six Reasons Why Your Data Sucks
For those of you who missed Part I of the series, read it here. There once was a company out yonder who knew nothing of “the auto-responder.” Leads entered junk, Qualified lead numbers shrunk, “Why...
View ArticleWhat to do if you get caught in a Honey Pot
When I was just knee high to a grasshopper, one of my favorite books was “Winnie the Pooh and The Honey Tree.” There is a moment in the story when Mr. Pooh gorges on Rabbit’s honey and becomes lodged...
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